Ginger and Turmeric are roots specially used for winter care. They come from the rhizome (subterranean plant stem) of flowering plants. Their application goes beyond as spices in culinary. Both roots have been used for centuries in natural medicine. Their effects treat a variety of health conditions and symptoms of diseases. For example, inflammation and cough.
Originally from regions of Asia, the benefits of these ingredients are particularly important during winter. This season brings a special opportunity to advertise products containing ginger and turmeric, such as juices, functional shots, teas, supplements, and many others.
The medicinal properties of Ginger and Turmeric, the winter care roots
The benefits of ginger are mostly due to the presence of gingerol. This chemical contains antioxidant and anti-inflammatory properties. In the meanwhile, curcumin is the active compound of turmeric. It has similar positive effects in the body.
With the ability of boosting immunity and fighting inflammation, these roots can help alleviate symptoms of colds and flu. Besides that, they help against headaches, to clean off mucus and to keep the body warm. These actions are specially needed during low-temperature days.
In Ayurvedic medicine, turmeric is used in the treatment of various respiratory conditions. Further, it is shown to be effective against runny nose, cough, sinusitis, and sore throats. Ginger also shows similar application and results.
Seasonal opportunity for ginger and turmeric marketing campaigns
Turmeric and ginger are increasingly being recognized by their health benefits. From traditional juices and teas to trendy products such as “Golden Milk” and “Curcuma Latte” or functional shots. It is clear that people are aware of the value of these roots.
To reach the consumers effectively, the active compounds can be explored by their relevance within the time of the year. Ginger and turmeric are winter care roots. Therefore, fall and winter bring a good opportunity to advertise products containing them. Not only to convey their general health benefits, but also their specific positive action during cold seasons.
Ginger in the market
Our ginger extracts can be used to give special flavor and power up the functionality of beverages, dairy and confectionary products, and many other applications. Its healthy properties are also popular in food supplements.
Turmeric in the market
Products containing turmeric extracts are widely spread in the market. The root can be found in beverages, fruit preparations and nutritional supplements. It gives a spicy taste and natural functionalities to the applications.
Ginger & turmeric – The perfect duo for winter care
The market also offers many products containing both roots. In this case, the functions and flavors of these ingredients boost each other, creating powerful natural products. Together, ginger and turmeric make the recipe for the perfect winter care product.
Other powerful ingredients for cold-season and winter care campaigns
Cold days require special care and attention to health. The consumption of natural ingredients can assist the body’s protection and vitamins’ sourcing. Therefore, many products can find during fall and winter a good chance to reach the consumers.
Zinc, for example, is effective in preventing and reducing cold symptoms. The essential mineral can be found in good amounts in fruits such as guava and pomegranate. Another important component for the body that is to have special attention during winter is vitamin C. Found in it in abundance in acerola, it improves immunity, assisting in the body’s defense against viruses and flu.
Benzie IFF and Wachtel-Galor S: “Herbal Medicine: Biomolecular and Clinical Aspects” (Boca Raton, FL: CRC Press/Taylor & Francis 2011) [Herbal Medicine – NCBI Bookshelf (nih.gov)]
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